How Innovation Can Transform Your Senior Living Organization
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What You Will Learn On This FREE Webinar:
Innovation is a term that gets tossed around a lot, to the point of even having a bad name or to the point of landing it solidly in the category of overused.

And yet . . .

Senior living organizations that have a culture of innovation have higher occupancy, higher profitability, and are more attractive to employees.

Join us for a lively discussion of how an entrepreneurial approach to innovation can help differentiate operators in a crowded field while enhancing the lives of older adults. Our four panelists include two experienced operators and two startup founders who saw an opportunity to support the industry with innovative technology. You’ll hear frank insights, anecdotes, and debate over topics like these:

  • Why bother innovating?
  • ​What makes innovating from within so challenging?
  • ​Best practices for staffing and promoting innovative thinking
  • ​The benefit of failure
  • ​Lessons from senior living start-ups
Meet Our Panelists

Jason Childers, Senior Vice President 

Merrill Gardens

Jason is a 19-year veteran of the senior housing industry. Over the course of his career, he has been a leader in the sales and marketing, new business and operations efforts for the companies he has been fortunate to serve. In his current role, he is helping to build Merrill Garden’s mid-market brand of senior living communities, Truewood by Merrill. 

Dan Hutson, Vice President, Marketing

Claiborne Senior Living

Dan has more than 30 years of experience in helping organizations meet their marketing and strategic planning needs. He currently serves as vice president of marketing for Claiborne Senior Living, an operator of resort-style communities offering independent living, assisted living and memory care throughout the Southeast. He previously served as chief strategy officer for HumanGood, the nation’s seventh-largest nonprofit operator of senior living communities.

John Lariccia, Co-Founder and CEO


John is an entrepreneur, business leader and consultant focused on driving growth and creating opportunities. In 2017 he co-founded WelcomeHome with a mission to provide senior living operators with the very best sales and marketing tools, starting with the most innovative CRM in the market today.

Nate O’Keefe, Co-founder and CEO


Nate is a serial entrepreneur, focused on using technology to help older adults and families navigate age-related care and lifestyle decisions. He started Roobrik with a mission to grow the senior care industry by using decision science to help more prospects and families choose senior living.

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